Domestic violence is a major concern and over the years more women are losing their lives. For last year alone close to 500 cases of domestic violence were reported each month according to the Home Affairs Ministry. Fashion designer Sonia Noel through the Guyana model search and designers portfolio competition has found a way to bring attention to this problem using fashion.
This year the designers and models will focus a great deal on domestic violence along with Guyana as a marketing destination and environmental issues throughout the competition.
Wife of the United States Ambassador, Saskia Hardt believes that through fashion it will raise the bar of awareness about domestic violence since it is a growing problem. She said domestic violence is not only a local difficulty and thinks young people once empowered can play a part in addressing the problem.
Digicel’s Public Relations Officer Shonnett Moore along with Courts Guyana Marketing Manager Tamara Rodney-Clark said their companies have decided to support the competition since it will be helpful in addressing domestic violence.
Recent studies by international bodies have indicated that in both developing and developed countries some 20 and 67 percent of women globally would experience violence in their relationships.
Over the last 2 months the Guyana Model Search and Designer competitions have been running in the form of a television series and will end on July 1 with a runway show under the theme walking on sunshine.